Alexander Consulting has either been retained or commissioned by several early-stage companies to manage and direct their marketing, advertising, public relations, sales and promotional initiatives. These projects are typically contracted out on an annualized basis and have primarily involved project management or assistance in the following areas:
* Market Research / Analysis & Audience Targeting
* Competitive Intelligence
* Marketing & Sales Plan Development
* Key Account Mgmt. & Sales Management including Recruitment & Training
* Trade Show Strategy, Coordination & Follow-up ·
* Branding-including Positioning Statement & Unique Value Proposition development
* Corporate identity / logo development
* Creative Development - Digital / Print / Displays for Tradeshows / Out of Home
* Collateral & messaging redesign
* Online and Offline media buying, ad placement, tracking and optimization
* CD-ROM development and design
* Video creative development and editing
* Copywriting for:
o Websites
o Bio-sketch profiles
o Press releases
o e-mail marketing
o Brochures
* Web-site development & redesign
* Search Engine Marketing / Search Engine Optimization
* Social Media / Social Marketing
o Facebook
o Twitter
o YouTube
o LinkedIn
* Digital Advertising
o Google AdWords
-- Search Pay-Per-Click
-- Content Network
-- Image / Banner Ad Campaigns
o Yahoo! / MSN (Bing)
o Facebook
o Blog-advertising
* Corporate Blogging
* Direct Mail campaigns
* Business Development / Investor Relations
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Portfolio Items Available for Review
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(The links and/or items posted for download below are samples of work produced when AC associates served as either project manager or account executive for various client organizations)
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----------Copyright 2010 Alexander Consulting. All Rights Reserved.----------
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